Helping Kids Shine Through Health Challenges

Child holding asthma inhaler and colorful lion plush toy.

Play-based solutions that integrate storytelling, comforting toys, and guided parent support to help children with chronic conditions adopt, adhere and thrive through treatments and therapies at home.

Roary the lion is coming this fall 2025!

Children deserve a better start in their health journey

40% of school aged children live with a chronic health condition (asthma, obesity, diabetes, learning problems)

Anxiety is twice as common in children with chronic conditions compared to their peers, making treatments harder to follow and understand.

What sets us apart…Where play meets healing for chronic conditions

A format children will love

Inspired by play therapy, our products foster imagination and healthy coping skills to make therapy at home less intimidating.

Screen-free interaction that create connections

Hands-on activities that keep kids engaged and help parents and kids practice self-care together.

Easy to integrate into your child’s routine

Engaging tales designed to teach children about their health condition in a way they understand; used during bedtime or treatment sessions.

Feel brighters for health treatments

  • Child holding stuffed lion and inhaler

    COMING THIS FALL - Roary the Helper. Breathing treatment companion*

    Interactive story book: Help Roary become stronger joining him in his hilarious moves and playful story.

    Comforting Plush Toy: The lion offers cues to guide the child through inhaling and exhaling. Roary will say phrases like "Roar with your breath!"

    *It includes a hypoallergenic plush toy + story book

  • Plush turtle toy with heart patch

    Gracie the Braveheart. A comforting presence for post-surgery recovery*

    Interactive book: Interactive story with child-friendly activities that normalizes and shows Gracie’s strong heart while doing post-surgery respiratory and physical therapy.

    Calming plush toy: Move her arms and legs to hear Gracie’s calming and natural sounds that help children cope with post-surgery recovery stress.

    *It includes a hypoallergenic plush toy + story book.

Where Health Feels Like Play

“At Feel Bright, we turn treatment adherence and recovery into a child’s game. Through playful, hands-on toys, we help kids and parents explore important health concepts together. Our products are early health learning made fun, fostering healthy habits and embracing difficult emotions and fears to help our little ones feel bright while living with a chronic condition”

From our co-founders

Roary the lion is coming soon…

We will notify you when our Feelbrighters become available this fall